Selling Price Calculator

Margin basis: Selling price = Cost ÷ (1 − Margin% ÷ 100)

Markup basis: Selling price = Cost × (1 + Markup% ÷ 100)

Margins of 100% or more are impossible — that would mean zero cost.

Cost ₹1,000 with a 25% target margin gives ₹1,333.33 before GST. At 18% GST the customer pays ₹1,573.33.

Setting a price is a chain of decisions, and each link has to be handled in order: landed cost first, then the profit you need, then any commission or discount you expect to give away, and GST last. Reversing that order is why so many businesses end up with a price that looks profitable on a spreadsheet and disappoints in the bank statement.

Working backwards from a target margin is more reliable than adding a habitual percentage. If you need 30% of the selling price to remain as profit, divide the cost by 0.70 rather than adding 30% to cost, which would only give you a 23% margin. The gap between those two methods is the single most common pricing leak in Indian trading businesses.

Round the final figure with intent. Indian buyers respond to prices ending in 9, 49 or 99, but rounding down from a calculated ₹1,352 to ₹1,299 costs real margin. Round up to ₹1,399 where the market allows, or absorb the difference deliberately rather than by habit.